Last weekend I visited the pop up store from The Backyard in Zurich. The Backyard is a relatively young Online Shop from Switzerland, opened last November by Sara and Raffaela. Their range covers all the need of young Swiss women who had to order up to now mainly abroad, to get to fashion that comes not from H&M, Zara & Co.I especially like that they offer many small labels, even from Nordic countries, allowing them to make a platform to grow larger. Exactly the kind of fashion that exists to buy in Switzerland too little so far.
I have to admit, I fell in love with The Backyard a little last weekend, although I really did not want to spend money on shopping this month, I could not leave empty-handed. What exactly I got at the pop up store, you’ll probably get to see here on the blog soon. (If you’re already following me on Instagram, you might have seen some of my new achievements already.)
I can highly recommend you all to stop by at their shop and I am already looking forward to the first collection of the sympathetic designers.